“Once I set up social media channels for my nutrition program, how do I grow the audience?” Great question, and it’s something that comes with many possibilities and opportunities.

Some people say, ”I want it to grow organically.” But as any farmer will tell you, growing organically comes with its own set of work and processes - it’s not just planting a seed and letting it happen. It has to be cultivated.

The week of October 23 - 28 was jam-packed with fantastic experiences and people as we attended two conferences filled with inspiring people from school nutrition departments, family farms, state and national agencies, advocacy groups, and even California’s First Partner, Jennifer Siebel-Newsom.

“I’m retiring in 2-3 years, so I don’t want to start anything new. Whoever follows after me will have to take that up.”

“I’ve still got a few years left and I’m going to do whatever I can to make a difference now and set up the next person to go even farther.”

Those were parts of two conversations/interactions I had while speaking with school nutrition directors in my booth at CSNA

We all hear about “the algorithm”. The mysterious formula and code that is used by social media companies, online retailers, and others, to determine what shows up in someone’s feed. But why does it do what it does? How does it decide what to serve up to you or the people that follow you? There are some great tools and tips to help you build a consistent and relevant presence on social media. Let’s look at a few:

Are you ready to market your school nutrition program? Do you know what to say? Have you thought about what you want or need people to know? Chances are those questions produced a little anxiety since marketing is the thing that most often gets pushed to the bottom of the list. It can also feel like you have to do everything all at once. But you don’t.  We help clients get started and build on each success.