I was 13 years old when my life changed. I discovered punk rock and hip-hop.

Punk rock and hip-hop both emphasize a do-it-yourself mentality that champions the capacity and capability of anyone to get involved.

This new music wasn’t about permission - it was about participation.

...like any effort, having a strategic purpose in mind and aligning your messages to serve that strategy is critical. You can drive a clear, consistent, and compelling message with actionable steps your customers can take, or you can post and share a lot of disconnected things and hope that your customers will be able to make sense of it all.

School nutrition staff are some of the only people with the potential to engage with every student every day. The job is far more than preparing and serving tasty, nutritious meals. It can create life-changing connections.

When students, family members, and other school staff hear about the actual truth of school nutrition, they are blown away - in a great way. 

“I had no idea you had salad bars at school!”

“When did you start serving local food?”

“Wait, the same food I can get at Trader Joe’s and Sprouts is what our kids are getting?”

thoughtful execution is 90% of the work. The creative part - coming up with fun ideas, branding concepts, and clear and compelling messages - is merely the first 10% of the journey of transforming your marketing into something that drives your ultimate goal